Black Expo 2008 – Charleston, SC — March
6-8, 2008
Anticipated attendance: 25,000
Expo target area: 6 Counties Charleston, Dorchester, Berkley, Clarendon, Georgetown,
Beaufort
African-American Population: 236,906 (Total all counties targeted, Source: U.S.
Census Bureau)
Average African-American income level: $ 20,890
African-American buying power: $ 4.2 billion (Total all counties targeted)
Media Promotion:
TV: WCSC TV5, WTAT FOX 24, WMMP UPN 36, COMCAST Cable Network, WCBD TV2
Radio: STAR 99.7 FM, Z-93 FM, Magic 101.7 FM, Gospel 106.3 FM, WPAL 100.9 FM,
HOT 98.9
Outdoor: Adams Billboards
Internet: Black Expo Website, Black Pages USA Website
Print: Post and Courier (major daily newspaper), Black Pages USA, The Charleston
Chronicle |
Black
Expo 2008 - Columbia, SC — May 15-17,
2008
Anticipated attendance: 25,000
Expo target area: 8 Counties Richland, Lexington, Newberry, Fairfield, Kershaw,
Sumter,
Orangeburg, Calhoun
African-American Population: 323,861 (Total all counties targeted, Source: U.S.
Census Bureau)
Average African-American income level: $20,894
African-American buying power: $5.3 billion (Total all counties targeted)
Media Promotion:
TV: WIS TV-10 NBC, WOLO TV25 ABC, Time Warner Cable, WACH TV 57 FOX, WZRB CW
TV 47
Radio: KISS 98.5FM, HOT 103.9FM, WFMV 95.3FM, WLJI 98.3FM, WWDM101.3FM, 100.1FM
The Beat
Print: State Newspaper (major daily paper), Black Pages USA, Black News
Outdoor: Lamar Advertising
Internet: Black Expo Website, Black Pages USA Website |
Virginia Black Expo 2008 – Hampton, VA — August
21-23, 2008
Anticipated attendance: 15,000
Expo target areas and
African-American Population: Chesapeake (29.8%), Hampton (46.8%), Newport News
(41.7%),
Norfolk (44.6%), Portsmouth (52.3%), Suffolk (42.0%), Virginia Beach (19.9%)
Williamsburg (12.2%) — Source: U.S. Census Bureau
Total Population: 1,131,671
African-American Population: 456,837
Average African-American income level: $34,464
Media Promotion:
TV: WVBT Fox 43/WAVY TV10, UPN-TV27/WGNT
Radio: Harambee Communications, JAMZ 102.9, KISS/WOWI 103
Print: Black Pages USA, Having Church, Inside Business, New
Journal & Guide
Internet: Black Expo Website, Black Pages USA Website
Outdoor: Adams Outdoor Advertising |
Black Expo 2008 – Wilmington, NC — November
14-15, 2008
Anticipated attendance: 5,000
Expo target area: 4 Counties Pladen, Pender, Jacksonville, NC and Horry
African-American Population: 19,579 (Total all counties targeted, Source: U.S.
Census Bureau)
Average African-American income level: $ 22,407
African-American buying power: $ 729 million (Total all counties targeted)
Media Promotion:
TV: WWAY-TV3, Time Warner Cable
Radio: Cumulus Broadcasting, 97.3FM WMNX, 94.1FM WKXS KISS
Internet: Black Expo Website, Black Pages USA Website, GreaterDiversity.com
Print: Star News, GreaterDiversity.com, Black Pages USA |
Black Expo 2008 – Jacksonville, FL — October
23-25 2008
Anticipated attendance: 20,000
Expo target area: 6 Counties Duval, St. Johns,
Clay, Nassau, Georgia – Camden,
Glynn
African-American Population: 264,842 (Total all counties targeted, Source: U.S.
Census Bureau)
Average African-American income level: $26,797
African-American buying power: $ 7.4 billion
Media Promotion:
TV: WTEV CBS TV 47, WAWS FOX TV 30, Comcast Cable Network, WBTV-17, (others TBA)
Radio: WSOL 101.5 FM, WJBT 92.7 FM, WSVE AM, Gospel 1400 WZAZ, KISS 97.9 FM,
FOX 930 AM
Print: Florida Times Union (major daily newspaper), Black Pages USA, Jacksonville
Free Press, Jacksonville Advocate
Internet: Black Expo Website, Black Pages USA Website, Blacksonville.com
Outdoor: Eller Billboards |
Black Expo 2008 – Charlotte, NC — December
5-6, 2008
Anticipated attendance: 10,000
Expo target area: 6 Counties Charlotte-Gastonia-Concord Metropolitan Statistical
Area (MSA)
African-American Population: 176,964 (Total all counties targeted, Source: U.S.
Census Bureau)
Average African-American income level: $ 37,633
African-American buying power: $ 34.3 billion (Total all counties targeted)
Media Promotion:
TV: WBTV, WAXN 64, WJZY CW46
Radio: Radio One 92.7FM, WBAV 101.9FM, Praise 100.9FM
Internet: Black Expo Website, Black Pages USA Website,
Print: Black Pages USA, Charlotte Post, Charlotte Observer |